Porsche Cold Waves marked the first cold water surfing competition in Poland with the participation of both national and international athletes, all invited by Porsche Poland. Set against the icy waters of the Baltic Sea, the competitors battled for victory. “Porsche, to be driven by dreams” was the guiding principle behind the campaign, inspiring participants to overcome their limitations, elevate their performance and constantly raise the bar. This concept reflected the philosophy of the Porsche brand, renowned for its ability to combine sporting achievements on the racing track with functionality and elegant design.

In collaboration with Porsche Poland and other agencies, we implemented a comprehensive social media communication strategy and establishing an active and dynamic online presence through various social media platforms. Through authentic and captivating content, we successfully attracted a broad, engaged audience, which was one of the primary goals of our collaboration. The project was implemented in real-time, with every step being dependent on weather conditions.