Lierac, a French brand founded in 1975, specialises in the creation of cosmetics to combat the signs of skin ageing. Since its inception, Lierac has strived to develop effective methods of dealing with changes in a woman's skin. The brand bases its philosophy on three pillars: knowledge, femininity and excellence, combining a scientific approach with aesthetics and ecological design.

The client entrusted us with the conception and implementation of an event promoting the SUNISSIME product range. Our role encompassed the full production of the event: from artistic direction, to the coordination of activities, to the selection of the location, music treatment and the creation of graphic materials for print and outdoor. The result of our work was an event that not only highlighted the benefits of SUNISSIME products, but also fully reflected Lierac's values: innovation, attention to detail and concern for women's beauty and health.