- Mood Scent Bar
- Niche Perfumery
- 2021-2023
- Communication strategy
- Artistic and creative direction
- Social media management
- Copywriting
- Creative research
- Graphic design
- Photography production
- Video Production
- Consulting
Mood Scent Bar is a chain of niche perfumeries, created with fragrance enthusiast in mind. The place stands out with its distinctive design, professional service, and wide availability of exquisite, niche products. The assortment of Mood Scent Bar includes the finest global brands, offering unique fragrance compositions enclosed in luxurious packagings.
2increatives' task was to develop a communication strategy based on current trends and execute it effectively. Our responsibilities also included creative research, which involved delving into unique content, concerning architecture, art culture, design, and lifestyle. We were also in charge of the artistic and creative direction, production of photo and video shoots, and providing creative consultations. Additionally, we continuously refined communication techniques while upholding the brand's values and maintaining its leading position in the niche perfumery market.
