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Optisofa
2025
A New Brand Expression 2025
  • Visuals, Digital Presence & Media
  • Visual Identity
  • Graphic Design
  • Branding / Brand Refresh
Optisofa’s rebranding translated craftsmanship, quality, and thoughtful design into a modern visual identity. We defined brand foundations and developed guidelines for color palette, typography, iconography, and overall art direction.
Optisofa’s rebranding translated craftsmanship, quality, and thoughtful design into a modern visual identity. We defined brand foundations and developed guidelines for color palette, typography, iconography, and overall art direction.
A detailed brand guide formed the basis for cohesive communication. We also created social media templates, printed materials, and a custom icon system. The result is a clear, contemporary identity reflecting the brand’s character and the idea of modern comfort, enabling consistent visual storytelling and elevating audience engagement across all channels.
A detailed brand guide formed the basis for cohesive communication. We also created social media templates, printed materials, and a custom icon system. The result is a clear, contemporary identity reflecting the brand’s character and the idea of modern comfort, enabling consistent visual storytelling and elevating audience engagement across all channels.