Porsche Poland
2023
Cold Waves 2023
  • Content, Experiences & Execution
  • Industries
  • Entertainment
Porsche Cold Waves, Poland’s first cold-water surfing competition, gathered national and international athletes on the Baltic Sea. We designed and executed social media communication, producing dynamic, authentic content capturing the competition’s energy and surrounding atmosphere. Real-time production on the coast meant each stage depended on weather and sea conditions, integrating unpredictability into storytelling.
Porsche Cold Waves, Poland’s first cold-water surfing competition, gathered national and international athletes on the Baltic Sea. We designed and executed social media communication, producing dynamic, authentic content capturing the competition’s energy and surrounding atmosphere. Real-time production on the coast meant each stage depended on weather and sea conditions, integrating unpredictability into storytelling.
This approach fostered community engagement, allowing audiences to follow the event live while reinforcing Porsche’s values of courage, endurance, and pursuing dreams.
This approach fostered community engagement, allowing audiences to follow the event live while reinforcing Porsche’s values of courage, endurance, and pursuing dreams.